Going Out of Business Sales Online – How to Hold One
A going out of business sale is used to liquidate the inventory of a business that is going out of business. These sales are very attractive to consumers because it usually means that they can get great deals on great products. If your business is going out of business, or if it is being restructured, you can hold a going out of business sale online. This will allow you to connect with millions of potential customers who could potentially help liquidate more of your inventory before your close your doors for the final time.
Step #1 – Determine What Items to Offer Online
You have several options when it comes to selecting inventory to sale via your going out of business sale online. Your first option is to offer all of your inventory online and your second option is to sell only a select inventory of items online. You need to make sure that if an item is sold both online and in your store that you remove it from your online inventory page once it has been sold.
Step #2 – Set Up a Special Sales Page
On your website you will want to set up a special sales page for your going out of business online sale. This page will explain the sale, what discounts are available and what financing or special purchasing options are available. Your page will need to be graphic rich to attract attention and contain text banners that clearly state you are holding a going out of business sale.
Step #3 – Photograph Your Inventory
You will need to photograph all of the items that you will be offering in your going out of business online sale. You will want to take several photographs of pricier objects to provide close-ups of special details or to show different angles of the product. You will then need to create both thumbnail graphics and larger view graphics for your site.
Step #4 – Describe Your Items
The next step is to create description for each item. You will need to provide measurements and descriptions of the items’ appearances. You will also want to provide a quantity estimate for each item.
Step #5 – Add a Webcam Link to Your Home Page
To keep your online customers connected with the festivities held in your store you can post a live webcam video on your site. This will allow your online customers to see how much inventory is left and to watch special presentation that you give during your store’s going out of business sale.
Step #6 – Have Live Chat Support
To help your online customers complete their sales you can have live chat support available during your sale. This service will be ready to answer customers’ questions and to complete the ordering process.