True Mets Classics: Giuseppe Franco, Bob Murphy, and Rheingold Extra Dry

During this time of year SNY seems to run Mets Classics nightly. This got me thinking. Wouldn’t it be so much cooler if they would just slip a classic commercial into Mets Classics once in a while? It would freshen some of them up. Who wouldn’t want to see Giuseppe Franco one more time?



And then there is our real old-time classic sponsor, Rheingold Beer. In the team’s early years you would get bombarded by Rheingold ads. Who could forget “The Ten Minute Head?” No, younger people, I am not making that up, that was the slogan. Here is a Rheingold spot featuring none other than Bob Murphy, shilling for the “Cub Pack,” an eight pack of beer. Or as Bob says in the commercial, “Enough to last through any game!” Remember, those teams were bad, six was just not going to get it done.



So, to stay with the theme of classic (which sounds so much better than old) I’ll finish up with a classic post (as in old) I wrote well over ten years ago when Rheingold made a comeback.

Thanks so much to our frequent 2Guys contributor Alan K. for digging it up.

I remember drinking Rheingold. It’s not that fond a memory. And let’s be honest, most Rheingold drinkers are not drinking anymore. Or breathing.

People drank Rheingold because they were poor and it was cheap. It was the castor oil of beer, you didn’t like it but it was good for you. Try knocking back a case of castor oil, I dare you. And poor people have moved on to crack. 

It bragged about being “Dry.” Sand is dry. Dirt can be dry. Try drinking dirt. That’s what Rheingold was like, dirt with a kick.

There is no way, no way, that current New York beer drinkers are going to drink anything that remotely tastes like Rheingold. Half the people in NYC now drink “hard” lemonade. Rheingold did not taste like hard lemonade. Rheingold tasted like hard time.

And if it isn’t going to taste like Rheingold, what’s the point? Anyone crazy enough to be nostalgic for the original will be disappointed. And everyone else won’t care to begin with.


Rheingold 2013-12-22 001 (643x800)




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  1. Don P says:

    I remember Rheingold too well, yes I’m old enough. But I remember choosing NOT to drink it! “Dry” beer is an interesting type of beer, because it celebrates the fact that it doesn’t taste as much like beer. How about that for a slogan – “drink Rheingold, the beer that doesn’t taste like beer.” Dry beer is less sweet because it is fermented longer and higher in alcohol content. I guess that was all you could say about Rheingold, it had a high alcohol content and it was better than Colt 45.

  2. since68 says:

    rheingold is my beer, the dry beer
    ask for rheingold whenever you buy beer
    it’s refreshing, not sweet, it’s the extra dry treat
    won’t you try extra dry rheingold beer

    brings back memories go Del Unser grounding out to SS

  3. RAFF says:

    Unfortunately- my beer drinking Epoch began long after Ballantine Blasts disappeared from view and long after Rheingold Dry completely evaporated. As I ponder the “The Ten Minute Head”, vicariously through your words – I’m sadden that I missed such an enduring and undoubtedly satisfying “mug”.

    • Michael Geus says:

      An alert reader flipped me a picture from the 1968 yearbook of said Head. I’ve updated the post to include it.

    • Alan K. says:

      Speaking of Ballantine, I once read that the Mets had some interest in hiring Mel Allen after he was fired by the Yankees, but Rheingold objected because they were afraid fans would associate Allen with Ballantine, even if he was doing a Rheingold commercial. Besides if that happened, the Mets might have fired Murphy who M. Donald Grant reportedly didn’t care for- which was reason enough to be a Bob Murphy fan.

  4. RAFF says:


  5. W.k. kortas says:

    It may not have been a better beer, but Schaefer had better commercials

    (“Orange tickets are ringside!!!

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